Federico's Café

Branding
Visual Identity
Typesetting

Located in Belfast, Federico’s actively promotes familiar experiences and new connections in the local community. The family-owned cafe prides itself with its fusion of Filipino and Spanish cuisine through hand-crafted espresso and recipes passed down through generations of Filipinos.

The name pays homage to the owner’s grandfather, Federico, who had a passion for music and vinyl records. The concept for the logomark is based on hand-painted, retro signs found on restaurants, cafes and jeepneys in the Philippines. The brand incorporates a blend of hand-drawn elements, nostalgic photography and geometric graphics. This reflects the cafe’s position as a contemporary cafe with a deep-rooted connection to the Philippines.

Special Thanks to:

Marielle Braga
Shayna Gail (@shaynas.viewfinder)

Professional Product Photography Credit:

George Pennock (www.georgepennock.com)